Social influence persuasion is the main concern for any author starting a new media venture. How do you gain the support of those who counts? And how do you find them in the first place? Every specific field will have its own ecosystem of experts. You need to know it to become one of its most respected authors and players.

It is like creating a map of the terrain. You will never really know the true rules of the game until you connect with the leaders. To be successful you will have to become one of them. This is implicit in any publishing goal. Therefore you need to know them and discover how they got there.

I have been on this search myself constantly. I have created this blog with the purpose of finding those who counted in the fields I wanted to explore. And I have just found a tool that helps you find influence leaders close to you.

The Top 100 Social Influence Persuasion People in Digital Marketing

I have just come across an interesting tool that will analyze the content you produce and will find the top influencers close to you. It can be used over and over with different articles and materials. In this way you can get different angles and really get a full picture.

The tool is called Onalytica and it works with Twitter. I am sure you will have or build a Twitter account if you want to work with media. Twitter has now become a “news broadcasting” social media. Therefore it is where you want to be if you are an author or publisher.

The tool is simple to use and straightforward. You feed it an article of your own. You connect it with your Twitter account and voilà a full list of influencers is prepared for you.

Now you can explore each profile and decide if it is really good for you. But most of the heavy lifting has been done already. The company also published an article summarizing the top 100 social influencers they found in digital marketing.

It is titled “Digital Marketing 2016: Top 100 Influencers and Brands” and it provides a complete view of the field.

The Top 100 Social Media Influencers

The same company also run several other comparisons isolating the top voices in many fields. One of this is social media that they have mapped in the article Social Media Marketing 2016: Top 100 Influencers and Brands. It is interesting that they have come up with some common names in the two fields. Evidently people who know how to do digital marketing also know how to deal with social media.

I have noticed some major omissions like Neil Patel, which is for sure one of the major voices in digital marketing in the USA. Yet we must remember that these maps come out of Twitter where Patel and others are possibly not as active.

The graphs are in fact generated out of the number of interactions and contributions that the influencers made on Twitter. Still I find it an easy way to may your way around. They also have a “Content Marketing 2016: Top 100 Influencers and Brands” article and list as well as a “Social Selling 2016: Top 100 Influencers and Brands“.

What is cool about onalytica is that you tailor made your list of key social influence leaders for yourself. They have ready-made lists, with comments from the leading figures, on IT, sport, communication and so on.

You can create your own ecosystem and start developing connections that will bring you higher and give the visibility you need. It might just be what you have been looking for.

Roberto Mazzoni

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