SEO stands for Search Engine Optimization and it is the very first step one should engage in when preparing to launch a new media venture or relaunching an exiting one. It is a marketing discipline focused on growing visibility in organic (non-paid) search engine results.

Search engines are still the primary way of access to content published on the Web and therefore are the primary source of traffic for any new media venture. SEO is the way to get noticed and to get on the first page of the search engine when people are looking for something specific. It is a game based on keywords and good content, and on many other factors. And it is the only game you can play if you really want to succeed in your online efforts.

The so called Google sites, which include the search engine in different countries and languages, Google Plus, YouTube, Blogger and many more, still represent the biggest attraction for people navigating on the Internet with a whopping 243.6 millions of unique visitors in February 2016. Facebook ranks second with 206.48 millions closely followed by the two company which own the two other major search engines: Yahoo with  204.41 millions unique users and Microsoft with 201.31 millions.

So any new venture which has some kind of exposure over the Web need to take into account that the vast majority of his customers will come through Google and, to a limited degree, through Yahoo Search and Bing. Being search-engine friendly is therefore a must, but what is most important you need to establish what people are really looking and plan your activities and your branding accordingly.

Getting Oriented While in the SEO Jungle

Unfortunately there are many sources of information about SEO which are not accurate. Many of the blogs and publications which circulate on the subject are written by people who relay what they heard from somebody else or what they think could be a good idea. They don’t have a personal experience on how to bring a web site and a product in the first page of Google, or any other search engine, and how to keep it there.

As an author, entrepreneur or publisher, you need to get familiar with this subject because it is going to be a key asset in your marketing strategy, but you don’t have the time to become yourself an expert and delve into all the details that need to be cared for by a professional doing Search Engine Optimization as a full time job.

Therefore we all need a fast way to get the basic knowledge that will assist us in orienting on the market and understand what the competition is doing and for directing the work of the hired talents that will help us develop a long term effective presence on the major search engines.

I have conducted a long research myself and I have across many methods and tips, and despite being a author and having some long standing experience with new media, I have discovered here and there that I was making some major mistake which was hurting my presence on the Web and I have had to go back and fix content that I had already produced, but which was not good enough from a SEO perspective.

Knowing SEO in Just One Hour

Therefore I have learned the hard way that it is better to get your duck in a row before you begin so not to waste precious time afterwards. Of all the sources that I have found so far, the two most useful and practical ones are actually two books published respectively by Barry Feldman and by Adam Clarke. The first book is very, very easy and delivers on the promise of teaching all the basic information you need to have about SEO. It is does so in only about one hour. The title is SEO Simplified for Short Attention Spans: Learn the Essentials of Search Engine Optimization in Under an Hour and you can get it directly from Amazon. You can also find it on Feldman Barry’s own web site which is an excellent source of information if you are looking into content marketing.

I have read it all in about one hour and a half. I have been pleasantly surprised to also find a section dedicated to SEM (Search Engine Marketing). This is more broadly known as PPC (Paid Per Click) or AdWords. It is the technique on how to rank high on search engines by purchasing advertising links. Both SEO and SEM are explained very clearly by Barry. You will also understand the key terminology needed to get into these fields. It will free you of the mystery and the confusions surrounding these subjects. It will provide you with tools that you can use right away.

You will also find bonus content in the form of interviews with major SEO experts which can give you a wider perspective.

The Professional SEO Guide for Everybody

The second book I suggest is: SEO 2016 Learn Search Optimization With Smart Internet Marketing Strategies by Adam Clarke, a Google certified SEO specialist. You can get it directly from Amazon (the links in this article are NOT affiliated links).

It is fairly easy to read, with lot of information. You can gain valuable information if you are both a beginner or a professional in this field. It is the type of text that you can refer to multiple times. You can review it after a few months to check how are you going and what else you could implement. It takes a while before you can activate all the actions that are suggested. This is the kind of guide that wants to give you everything you will ever need. You will need more training to become an SEO expert. Yet the book will help you even as a SEO professional.

Adam Clarke is not your typical Internet Marketer that spends most of his time promoting himself and his products. He is a master SEO optimizer who cares to share what he learns with others. Adam updates his book regularly so that you can always be current with the latest developments. He also provides an historical perspective at the same time.

Keyword Research Demystified

As tedious as it might be, keyword research is a key component of your initial orientation strategy. You will assess the quality of your idea, your message, your branding. You will discover what people are looking for and which are the main competitors in the area.

This step forces you to plan your activity and topic ahead of time. It provides you with a general idea of what is out there in a specific niche. It can take quite some time, particularly in an early stage, but you will save a lot of time afterwards. You will also learn how to use some powerful tools that will accelerate this type of work. What I like most about this author is that he is not really interested in showing off his knowledge.

He just want people to get into action and to quickly absorb all the main information they need.

Roberto Mazzoni

More articles on the same subject:

Keyword Analisys for SEO Competition

An Amazing Free Tool for Internet Marketing Optimization

An Amazing Free Tool for Internet Marketing Optimization – part 2

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