Semantic search is the new frontier in SEO. Google is becoming a semantic search engine, that is the trend outlined by several SEO experts and authors. According to them, traditional keyword analysis and optimization is just not enough. It is not just a matter of producing good and honest content. Authors are now faced with the necessity of coming to grips with an indexing technology that can completely change the rule of the games.

We all very well know that it has become increasing difficult to rank brand new sites. It doesn’t matter how much content you produce and how long you work at it, you will still remain unseen. An approach is to promote your content heavily on social media. In this way you can drive some traffic to your site and hope they will share your content.

You can try to build back-links and gain more traffic and a better ranking that way. That is also a slow process though since you must not overdo it. Too many back-links in too short a time will trigger Google’s anti-spam filters. So you will hurt yourself and lose visibility again.

We have talked about long tail keywords and the need to use them. That is still valid. Yet some content marketers manage to rank for keywords they haven’t even used in their content.

Semantic SEO and the New Rules of the Game

I have recently read a very interesting book about the new world of SEO. It is titled Semantic SEO 2016 and it gives a totally different angle to Search Engine Optimization. It does contain some concepts you will find also elsewhere. But it is so unique as compared to other texts on the subject. Therefore, I strongly advise you to read it. It is written by a team and not by a single author. The content is based on empiric experimentation with ranking web sites. It is therefore a very pragmatic manual.

It stresses the importance of keywords like any other valid SEO book. Yet it emphasizes the importance of synonyms and it introduces two new concepts. The first one is “proof terms” which means the specialized words that are pertinent to your field. If you are a true expert, you will use these words. Their lack will show Google that you are just dabbling in the subject and this will reduce your chances of ranking.

The other concept is “relevant terms” which means words that specialize in a sub-topic of your field of expertise. The presence of relevant terms will show that your content is rich. That you have spent time developing it and that you know more than the average author.

How to Assess Proof and Relevant Terms

Writing good content requires focus on the creation itself. One cannot just stop at every sentence to check if he did right. Yet most writers do edit their piece once they are done. This is usually aimed at correcting typos, adjusting sentences and clarify concepts. In the world of SEO we also edit to make sure that we are search-engine friendly. This usually involves the use of some tools that analyze your work.

The book I mentioned above introduce me to a new tool: It has been developed by a Spanish company and it performs a quick and effective analysis of your text from a semantic standpoint. It also gives your general advice on how to improve your content. At the time of this writing, your can register for free and use it for a few evaluations.

All you need to do is to specify the keyword you are trying to rank for and provide the URL of your content. Within a few minutes you will get a crisp analysis telling you what needs to be improved. The recommendations are very easy to follow. The tool looks also for misspellings and language clarity. It suggests additional proof terms you can incorporate in your piece. That can be necessary if you don’t have enough. For example, in reviewing this article it suggested to add terms like search algorithms and keyword research. In the process you will learn how to tweak your content so that it is “semantic SEO friendly”.

Roberto Mazzoni


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